LIFT Brings Water Sports Energy Back to Zrće Beach for Summer 2026

Located directly on the coastline of Zrće Beach, LIFT officially opens its 2026 summer season on 15th May 2026. The venue will operate daily from Monday to Sunday throughout the summer, welcoming visitors looking for beach experiences, watersports, and daytime relaxation on Pag Island

 

LIFT enters the new season with a refreshed concept centered around daytime energy, beach culture, and adrenaline-filled activities on the Adriatic Sea. Positioned directly above the water at one of the most recognizable locations on Zrće Beach, the venue continues to stand out thanks to its unique floating-style atmosphere and panoramic sea views.

Visitors arriving at LIFT this summer can expect a wide selection of watersport attractions designed for both adrenaline lovers and groups looking for fun by the sea. The location offers jet ski rentals, speedboat towing experiences, inflatable rides including banana boats and sofa rides, alongside various activities connected directly to the beach zone. The open-water setting of Pag Bay creates ideal conditions for high-speed rides, group sessions, and all-day summer entertainment.

One of the key attractions connected to the venue remains the popular Wakeboard Cable Pag system, where guests can experience wakeboarding and water skiing while being pulled across the sea by the cable system. Over the years, the location has become well known among international visitors searching for active summer experiences beyond traditional nightlife and clubbing.

While LIFT will not host large-scale nightlife events during the 2026 season, the venue is expected to remain one of the central daytime hotspots on Zrće Beach. With the continued growth of experience-driven tourism on Pag Island, LIFT represents the evolving side of Zrće — combining beach lifestyle, watersports, relaxation, and summer energy in one destination.